Business Plan
The Regional Transportation Alliance focuses on the achievement of several key transportation and legislative/policy priorities. In 2007-08, under the direction of Alliance Chair Rusine Mitchell-Sinclair, Alliance volunteers and staff will use a dynamic Business Plan centered on five focus areas designed to meet our transportation and policy objectives.
Legislation and Policy
Multimodal Regional Priorities
Air Service
Member and Chamber Relations
Development
Legislation and Policy
Vice chair: Rick Weddle, Research Triangle Foundation
- Align transportation policy objectives within the regional business community and among regional state and national partners
- Catalyze the implementation of Alliance priorities at the state and federal level by maintaining strong relationships with Alliance partners and the media
- Expand the body of policy knowledge and solutions
Multimodal Regional Priorities
Vice chair: Fred Burchett, PE, Kimley-Horn and Associates
- Advance Alliance priorities in state transportation improvement program (TIP) and municipal capital improvement programs (CIP)
- Accelerate the dialogue on regional transit and, as appropriate, intercity high-speed rail
- Expand the body of transportation knowledge and solutions
Air Service
Vice chair: Jim Captain, Credit Suisse
- Increase the number of nonstop domestic and international destinations from RDU and expand the frequency and seat capacity of critical existing RDU destinations
Member and Chamber Relations
Vice chair: Marty Clayton, Progress Energy
- Expand the depth of involvement by Alliance volunteers throughout the organization on policy and transportation priorities
- Retain all Leadership Team members and 90% of all other members by ensuring that members are informed, engaged, and appreciated
Development
Vice chair: Lynne Garrison, Blue Cross and Blue Shield of North Carolina
- Expand membership revenue base by 50% by January 1, 2009
- Increase sponsorship revenues for key events and publications to maximize value
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