RTA Action Plan

2011-12 RTA Action Plan

Clymer Cease, Pearce, Brinkley, Cease + Lee - Architects
2011-12 RTA chair

Legislative and Policy
Aaron Guyton, Fairway Outdoor Advertising – chair
Don McCorquodale, SAS - vice chair

Strategic Goal:  Catalyze priorities and strengthen relationships to advance the cause of regional mobility.

Objective 1: Advance priorities and monitor key legislative and policy issues at regional, state, and federal level

Objective 2: Strengthen relationships and outreach to advance regional advocacy efforts

Objective 3: Engage RTA members and expand the body of policy knowledge and solutions

Streets and Highways
Sam Nichols, First Citizens Bank – chair
Pete Marino, Smith Anderson – vice chair

Strategic Goal:  Advance critical regional freeways and identify intersection solution opportunities

Objective 1:  Monitor and accelerate freeway priorities

Objective 2: Seek interchange and intersection solution opportunities and other congestion-relieving methods

Regional Transit
Rick McNeel, LORD Corporation - chair

Strategic Goal:  Encourage the creation of vetted regional transit plans and prepare for referendum

Objective 1: Encourage the creation of vetted bus, circulators, and rail transit plans in each county

Objective 2: Begin preparations for future transit referendum

Intercity Higher Speed Rail
Kirsten Weeks, Cisco Systems – chair
Randy Lickey, Williams Mullen - vice chair

Strategic Goal:  Advance the Southeast High Speed Rail corridor north and west of Raleigh

RDU Air Service
Madhu Beriwal, IEM – chair

Strategic Goal:  Increase the number and/or quality of destinations, carriers, and flights from RDU

Objective:  Partner with RDU to assist with marketing existing flights and proposed changes

Events
Karen Ondrick, Lenovo – chair
Kari Stoltz, Bank of America – vice chair

Strategic Goal:  Sustain and create excellent events for current and future RTA members and partners

Objective:  Increase participation and media engagement in RTA events and improve non-dues revenue

Member Engagement
Kathleen Bentley, Fidelity Investments – chair
Diane Kuehn, VisionPoint Marketing – vice chair

Strategic Goal:  Increase member engagement to enhance our impact and strengthen renewals

Objective:   Retain 90% of all members by ensuring that our members are informed and engaged

Outreach and Development
Robert Sipes, Progress Energy – chair
Millie Chalk, Duke Energy – vice chair

Strategic Goal:  Increase awareness of RTA and grow membership to enhance organizational strength

Objective:  Expand membership revenue base by 15% by June 30, 2012