The Road Not Taken

Courtesy: GoTriangle

In the transportation and travel realm, there is a phrase called “Transportation Demand Management” or TDM.

There are typically a few goals for a TDM program:

  • Reduce automobile travel during peak periods, and therefore reduce rush hour congestion severity and duration, or
  • Reduce automobile travel overall, and therefore reduce emissions and related environmental impacts

Under TDM, the goal is to adjust travel demands to bicycling, walking, bus transit, vanpooling, or carpooling modes — or to “teleworking,” which eliminates the commuting trip.

The Triangle market scores comparatively high regarding telework, and rather low regarding transit use, but the latter is at least partially due to the current lack of broad, time-efficient options for bus and commuter rail travel. We expect the number of viable transit options to ratchet up over the next 5-10 years as bus rapid transit, commuter rail, and other frequent service options come on line and transit fare policies continue to simplify.

Whether you provide flexible work schedules, preferential parking for carpoolers/vanpoolers, or transit GoPasses — we applaud our members and partners for the steps they are taking to make life easier for their associates.

Learn more in this TDM one-pager from our partners with RTA Leadership Team GoTriangle, and visit

Let’s get moving,

Joe Milazzo II, PE
RTA Executive Director

RTA is the voice of the regional business community on transportation

post reference: th3.2019.47

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